Sport Facility Booking
Reimagining BallSquad’s Mobile and Web Experience
A modern web and mobile marketplace connecting athletes with sports facilities. The redesigned experience eliminates friction in the user journey, introducing a rapid 3-click booking system and an intelligent, location-based venue discovery process.
My role
I drove the product design strategy for both the web and mobile experiences of the BallSquad platform. I was responsible for aligning the business goals of increasing bookings with the user need for a frictionless, on-the-go sports venue discovery process.
The challenge
The platform was experiencing high drop-off rates during the critical venue booking stage. The onboarding process was friction-heavy for both players looking for a game and facility owners trying to manage their inventory, creating a bottleneck that stunted the platform's growth.
The solution
I reimagined the end-to-end user journey, heavily optimizing the mobile experience for speed and convenience. I implemented a streamlined, 3-click booking process and introduced a smart, location-based search interface with map integration. For facility owners, I designed a simplified management dashboard to handle reservations effortlessly.
The impact
By removing critical friction points in the user journey, the redesigned experience directly impacted the bottom line. We observed a 10% increase in booking conversion rates and a 25% growth in the active user base within the first quarter post-launch.
- +10%booking conversion
- +25%active users in Q1
- 3clicks to book